There is a unique place for investors. Where innovation and values intersect. Where investing with conviction doesn't equal compromising returns. Where investments are selected with purpose. We call this place Crossmark.
Investors, Advisors, and Values Based-Investing
We conducted a nation-wide survey of mass affluent investors to understand their familiarity and preferences around different types of values-based investments.1
The Untapped Market
There is a strong correlation between age and familiarity with terms such as values-based, responsible, and ESG investing. This large gap could be leaving a $33.8 trillion dollar market on the table.2
What do Investors Value?
How do Investors Prefer to be Educated on Values-Based Investing?
The conversations you have with your clients are important, and can help unlock the right investment strategy.
The intersection of values and Investments
Each client has different priorities and values that affect how they invest. We help investors align their values with a broad spectrum of expanding investment solutions.
